| 0 | - | cover | 1 | pencils: Scott Anderson; inks: Scott Anderson; colors: Scott Anderson | |
| 1 | - | table of contents | 2 | letters: typeset | |
| 2 | A Mad Look at Advertising | comic story | 3 | script: Sergio Aragonés; pencils: Sergio Aragonés; inks: Sergio Aragonés | |
| 3 | A Mad Look at a TV Commercial | comic story | 1 | script: Al Jaffee; pencils: Al Jaffee; inks: Al Jaffee; colors: Al Jaffee | |
| 4 | Advertising Makes You Wonder... | comic story | 4 | script: Tom Koch; pencils: Jack Davis; inks: Jack Davis | |
| 5 | - | comic story | 2 | script: Peter Kuper; pencils: Peter Kuper; inks: Peter Kuper; colors: Peter Kuper; letters: Peter Kuper | |
| 6 | Mad Artists' Response to an Article | illustration | 1 | pencils: Don Martin, Bob Clarke, Jack Rickard, Paul Coker Jr., Al Jaffee, Sergio Aragonés; inks: Don Martin, Bob Clarke, Jack Rickard, Paul Coker Jr., Al Jaffee, Sergio Aragonés | |
| 7 | Sadmen | comic story | 6 | script: Arnie Kogen; pencils: Tom Richmond; inks: Tom Richmond | Grogger Spilling; Burp Hooper; Preggy Woesome; Dom Dripper; Bitty Dripper Francis; Pleat Crumble; Jutt Holiday; Skulky; Hammy; Fate; Muggin |
| 8 | The Television Commercial | comic story | 1 | script: Sergio Aragonés; pencils: Sergio Aragonés; inks: Sergio Aragonés | |
| 9 | While Strolling Through the City | comic story | 2 | script: Don Martin; pencils: Don Martin; inks: Don Martin | |
| 10 | Fool-Aid | illustration | 1 | letters: typeset | |
| 11 | If TV Commercials Told Us Everything | comic story | 4 | script: Tom Koch; pencils: George Woodbridge; inks: George Woodbridge | |
| 12 | A TV Commercial We'd Like To See | comic story | 2 | script: Dick DeBartolo; pencils: Tom Bunk; inks: Tom Bunk | Vince |
| 13 | More Effective Advertising Spaces | comic story | 2 | script: Paul Peter Porges; pencils: Bob Clarke; inks: Bob Clarke | |
| 14 | When the Government Allows Product Placement in the Pledge of Allegiance | comic story | 1 | script: Darren Johnson; pencils: Timothy Shamey; inks: Timothy Shamey | |
| 15 | TV Ads We'd Like to See | comic story | 1 | pencils: Joe Orlando; inks: Joe Orlando | |
| 16 | Let's Kill Off Ridiculous Ad Campaigns | illustration | 1 | pencils: Irving Schild; inks: Irving Schild; colors: Irving Schild | |
| 17 | TV-Commercial Aids | comic story | 3 | script: Al Jaffee; pencils: Al Jaffee; inks: Al Jaffee | |
| 18 | One Friday Morning | comic story | 1 | script: Don Martin; pencils: Don Martin; inks: Don Martin; letters: Don Martin | |
| 19 | Comic Book Ads! | comic story | 5 | script: Harvey Kurtzman; pencils: Bill Elder; inks: Bill Elder; colors: Marie Severin; letters: Ben Oda | |
| 20 | TV Ads We'd Like To See | comic story | 1 | pencils: Joe Orlando; inks: Joe Orlando | |
| 21 | Trademark Graffiti | comic story | 4 | script: Al Jaffee; pencils: Al Jaffee; inks: Al Jaffee | |
| 22 | Burger King Funnies | comic story | 3 | script: John Caldwell; pencils: John Caldwell; inks: John Caldwell | |
| 23 | Mad's Consumer Believe It or Nuts! | comic story | 1 | script: Dick DeBartolo; pencils: Bob Clarke; inks: Bob Clarke | |
| 24 | The Shill Gasoline Commercial | comic story | 1 | script: Lou Silverstone; pencils: George Woodbridge; inks: George Woodbridge; colors: George Woodbridge | |
| 25 | I Just Put a Gas Station Attendant in My Tank | illustration | 1 | pencils: Bob Clarke; inks: Bob Clarke; colors: Bob Clarke | |
| 26 | Does This Ad Look Blurred to You? | comic story | 1 | letters: typeset | |
| 27 | What Group Has Long Been the Victim of False Advertising? | activity | 1 | script: Johnny Sampson; pencils: Johnny Sampson; inks: Johnny Sampson; colors: Johnny Sampson | |