| 0 | - | cover | 1 | pencils: Jack Rickard; inks: Jack Rickard; colors: Jack Rickard | Alfred E. Neuman |
| 1 | Is It True Blondes Have More Fun? | photo story | 1 | pencils: Lester Krauss; inks: Lester Krauss; colors: Lester Krauss | |
| 2 | Departments | table of contents | 1 | letters: typeset | |
| 3 | Trademark Graffiti | comic story | 4 | script: Al Jaffee; pencils: Al Jaffee; inks: Al Jaffee | |
| 4 | The MAD Madison Avenue Primer | comic story | 3 | script: Larry Siegel; pencils: Wallace Wood; inks: Wallace Wood | |
| 5 | While Strolling Through the City | comic story | 2 | script: Don Martin; pencils: Don Martin; inks: Don Martin | |
| 6 | We're Looking for Idiots Who Like to Draw | photo story | 1 | script: Al Jaffee; pencils: Lester Krauss; inks: Lester Krauss | |
| 7 | Mad's Do-It-Yourself Modern Movie Ads | comic story | 2 | script: Sy Reit; pencils: Bob Clarke; inks: Bob Clarke | |
| 8 | Violent TV Commercials | comic story | 4 | script: Earle Doud; pencils: Mort Drucker; inks: Mort Drucker | Arthur Godfrey; Jane Withers [as Josephine the Plumber]; Chuck McCann |
| 9 | Does This Ad Look Blurred to You? | text story | 1 | letters: typeset | |
| 10 | The Mad Plan for Beating TV Commercial-Breaks | comic story | 5 | script: Al Jaffee; pencils: Bob Clarke; inks: Bob Clarke | |
| 11 | After You Let Your Fingers Do the Walking | photo story | 1 | pencils: Lester Krauss; inks: Lester Krauss | |
| 12 | How to Read a Resort Ad | comic story | 3 | script: Gilbert Barnhill; pencils: George Woodbridge; inks: George Woodbridge | |
| 13 | When Advertising Takes Over Magazines Completely | comic story | 2 | pencils: Bob Clarke; inks: Bob Clarke | |
| 14 | New Ad Spaces | comic story | 3 | script: Tom Koch; pencils: George Woodbridge; inks: George Woodbridge | |
| 15 | Make Beautiful Hair Blecch | illustration | 1 | pencils: Frank Frazetta; inks: Frank Frazetta; colors: Frank Frazetta | Ringo Starr |
| 16 | - | photo story | 1 | pencils: Lester Krauss; inks: Lester Krauss; colors: Lester Krauss | |
| 17 | The Best Friend Your Dentist Ever Had | illustration | 1 | pencils: Bob Clarke; inks: Bob Clarke; colors: Bob Clarke | |
| 18 | The 60-Second Disappointment | illustration | 1 | pencils: Irving Schild; inks: Irving Schild; colors: Irving Schild | |
| 19 | Why We Always Look Angry in These Ad | photo story | 1 | pencils: Lester Krauss; inks: Lester Krauss; colors: Lester Krauss | |
| 20 | After the Most Hair-Raising Adventure of My Life | illustration | 1 | pencils: Lester Krauss, Bob Clarke; inks: Lester Krauss, Bob Clarke; colors: Lester Krauss, Bob Clarke | |
| 21 | Great Moments in Medicine | comic story | 1 | pencils: Kelly Freas; inks: Kelly Freas; colors: Kelly Freas | |
| 22 | Famous Marble-Row Funereal Black | illustration | 1 | pencils: Irving Schild; inks: Irving Schild; colors: Irving Schild | |
| 23 | If Magazine Ads Spoke the Language of the Magazines | comic story | 4 | script: Frank Jacobs; pencils: Jack Rickard; inks: Jack Rickard | |
| 24 | Out West | comic story | 2 | script: Don Martin; pencils: Don Martin; inks: Don Martin | |
| 25 | TV Commercial Aids | comic story | 3 | script: Al Jaffee; pencils: Al Jaffee; inks: Al Jaffee | |
| 26 | Feature By Feature Advertising | photo story | 2 | script: Dick DeBartolo; pencils: Irving Schild; inks: Irving Schild | |
| 27 | If There'd Been a Madison Ave. Down Through History | comic story | 4 | script: Sy Reit; pencils: Bob Clarke; inks: Bob Clarke | |
| 28 | Unspoken Messages in TV Commercials | comic story | 2 | script: Tom Koch; pencils: Joe Orlando; inks: Joe Orlando | |
| 29 | - | photo story | 1 | pencils: Irving Schild; inks: Irving Schild | |
| 30 | Advertising Space on Road Signs | comic story | 3 | script: Earle Doud; pencils: Bob Clarke; inks: Bob Clarke | |
| 31 | Recruiting Posters Through History | comic story | 3 | script: Paul Peter Porges; pencils: George Woodbridge; inks: George Woodbridge | |
| 32 | One Fine Day While Touring Florida | comic story | 1 | script: Don Martin; pencils: Don Martin; inks: Don Martin | |
| 33 | A Mad Peek Behind the Scenes at an Ad Agency | cartoon | 2 | script: Larry Siegel; pencils: Jack Rickard; inks: Jack Rickard | |
| 34 | Ads We Never Got to See | comic story | 3 | script: Dick DeBartolo; pencils: Bob Clarke; inks: Bob Clarke | |
| 35 | Pesky Import | cartoon | 1 | pencils: Bob Clarke; inks: Bob Clarke | |
| 36 | Yellow Pages for Super-Heroes | comic story | 2 | script: Don Reilly | |
| 37 | Hazards of Illuminated Signs | comic story | 4 | script: Sy Reit; pencils: Joe Orlando; inks: Joe Orlando | |
| 38 | A Mad Guide to Classified Ad Abbreviations | comic story | 2 | script: Tom Koch; pencils: George Woodbridge; inks: George Woodbridge | |
| 39 | - | photo story | 1 | pencils: Lester Krauss; inks: Lester Krauss | |
| 40 | The Subtle Science of Packaging | comic story | 6 | script: Don Reilly; pencils: Bob Clarke; inks: Bob Clarke | |
| 41 | One Day Downtown | comic story | 2 | script: Don Martin; pencils: Don Martin; inks: Don Martin | |
| 42 | What Have We Got Against Colds | cartoon | 1 | letters: typeset | |
| 43 | Us Cigarette Makers Will Fight Rather Than Quit | illustration | 1 | pencils: Lester Krauss; inks: Lester Krauss; colors: Lester Krauss | |