| 0 | - | cover | 1 | pencils: Bob Layton; inks: Bob Layton; letters: Rick Parker | the Watcher |
| 1 | What If the Watcher Was a Stand-Up Comedian? | comic story | 1 | pencils: Ron Wilson, Rick Parker; inks: Rick Parker; letters: Diana Albers, Rick Parker | Watcher |
| 2 | What If the Fantastic Four Were Bananas? | comic story | 0.16 | script: Fred Hembeck; pencils: Fred Hembeck; inks: Fred Hembeck; letters: Fred Hembeck | Fantastic Four [Human Torch; Thing; Invisible Girl; Mr. Fantastic] |
| 3 | What If Odin Were Peter Parker's Uncle? | comic story | 0.16 | script: Fred Hembeck; pencils: Fred Hembeck; inks: Fred Hembeck; letters: Fred Hembeck | Spider-Man; Odin; Aunt May Parker |
| 4 | What If Don Blake and Tony Stark Were Brothers? | comic story | 0.16 | script: Fred Hembeck; pencils: Fred Hembeck; inks: Fred Hembeck; letters: Fred Hembeck | Don Blake [Thor]; Tony Stark [Iron Man] |
| 5 | What If Aunt May Were Ant-Man? | comic story | 0.16 | script: Fred Hembeck; pencils: Fred Hembeck; inks: Fred Hembeck; letters: Fred Hembeck | Spider-Man; Aunt May Parker |
| 6 | What If Spider-Man Married Spider-Woman? | comic story | 0.16 | script: Fred Hembeck; pencils: Fred Hembeck; inks: Fred Hembeck; letters: Fred Hembeck | Spider-Man; Spider-Woman |
| 7 | What If Reed Richards Took Postman Willie Lumpkin up on His Offer to Join the Fantastic Four? | comic story | 0.16 | script: Fred Hembeck; pencils: Fred Hembeck; inks: Fred Hembeck; letters: Fred Hembeck | Mr. Fantastic; Willie Lumpkin |
| 8 | What If Captain America Chose to Remain Nomad? | comic story | 0.16 | script: Fred Hembeck; pencils: Fred Hembeck; inks: Fred Hembeck; letters: Fred Hembeck | Nomad [Steve Rogers] |
| 9 | What If, at Some Point, Rick Jones Decided to Leave Captain Marvel in the Negative Zone? | comic story | 0.16 | script: Fred Hembeck; pencils: Fred Hembeck; inks: Fred Hembeck; letters: Fred Hembeck | Rick Jones; Captain Marvel; Mary Beth |
| 10 | What If Nick Fury Had to Wear an Eyepatch on His Right Eye Instead of His Left Eye? | comic story | 0.16 | script: Fred Hembeck; pencils: Fred Hembeck; inks: Fred Hembeck; letters: Fred Hembeck | Nick Fury |
| 11 | What If...the Ghost Rider Had Possessed Someone Else?! | comic story | 1 | script: Tom DeFalco; pencils: Dave Simons; inks: Dave Simons; letters: Rick Parker | Ghost Rider |
| 12 | What If Everyone Who Ever Had Been an Avenger Had Remained an Avenger? | comic story | 1 | script: Jim Shooter; pencils: Bob Hall; inks: Brett Breeding; letters: Rick Parker | Avengers [Thor; Iron Man; Wasp; Ant-Man [Hank Pym]; Spider-Man; Black Panther; Beast; Tigra; Black Knight [Dane Whitman]; Swordsman; Rick Jones; Hulk; Moondragon; Wonder Man; Goliath [Clint Barton]; Falcon; Captain America; Scarlet Witch; Vision; Quicksilver; She-Hulk; Jocasta]; Edwin Jarvis |
| 13 | What If Him Married Her? | comic story | 0.33 | script: Mark Gruenwald; pencils: Ron Zalme; inks: Al Milgrom | Him [Adam Warlock]; Her [Kismet] |
| 14 | What If Black Bolt Got the Hiccups? | comic story | 0.33 | script: Mark Gruenwald; pencils: Ron Zalme; inks: Al Milgrom | Black Bolt |
| 15 | What If Galactus Ate the Earth? | comic story | 0.33 | script: Mark Gruenwald; pencils: Ron Zalme; inks: Al Milgrom | Galactus |
| 16 | What If...Ka-Zar...Were a Middle-Aged Accountant Instead of a Savage? | comic story | 1 | script: Brent Anderson; pencils: Brent Anderson; inks: Brent Anderson; letters: Rick Parker | Ka-Zar; Zabu |
| 17 | What If the Hulk Were Yellow? | comic story | 0.25 | pencils: Dave Cockrum; inks: Dave Cockrum; letters: Rick Parker | Hulk |
| 18 | What If the Invisible Girl Dyed Her Hair? | comic story | 0.25 | pencils: John Romita; inks: John Romita; letters: Rick Parker | Invisible Girl |
| 19 | What If Power Man Were White? | comic story | 0.25 | pencils: Kerry Gammill; inks: Kerry Gammill; letters: Rick Parker | Power Man [Luke Cage] |
| 20 | What If the Thing Were Blue? | comic story | 0.25 | | Thing |
| 21 | What If--Captain Marvel Hadn't Died? | comic story | 0.33 | script: Al Milgrom; pencils: Al Milgrom; inks: Al Milgrom; letters: Rick Parker | Captain Marvel [Mar-Vell] |
| 22 | What If Phoenix Still Lived? | comic story | 0.33 | script: Al Milgrom; pencils: Al Milgrom; inks: Al Milgrom; letters: Rick Parker | Phoenix; Cyclops |
| 23 | Elektra Had Survived? | comic story | 0.33 | script: Al Milgrom; pencils: Al Milgrom; inks: Al Milgrom; letters: Rick Parker | Elektra |
| 24 | What If Dazzler Had Become a Stand-Up Comedienne Instead of a Singer? | comic story | 1 | script: Danny Fingeroth; pencils: Frank Springer; inks: Joe Rubinstein; letters: Michael Higgins | Dazzler |
| 25 | What If Marvel Comics and the National Endowment for the Arts Presented Spidey Intellectual Stories | comic story | 2 | script: Roger Stern; pencils: Ed Hannigan; inks: Al Milgrom; letters: Diana Albers | Spider-Man; Mad Thinker |
| 26 | What If Willie Lumpkin Were Herald to Galactus | comic story | 0.33 | script: Bob Budiansky; pencils: Bob Budiansky; inks: Bob Budiansky; letters: Rick Parker | Willie Lumpkin; Fantastic Four [Mr. Fantastic; Invisible Girl; Thing; Human Torch [Johnny Storm]] |
| 27 | What If Ghost Rider Owned a Fast Food Franchise? | comic story | 0.33 | script: Bob Budiansky; pencils: Bob Budiansky; inks: Bob Budiansky; letters: Rick Parker | Ghost Rider [Johnny Blaze] |
| 28 | What If All the Super Heroes Who Now Lived in New York City Moved to Toledo, Ohio? | comic story | 0.33 | script: Bob Budiansky; pencils: Bob Budiansky; inks: Bob Budiansky; letters: Rick Parker | Spider-Man; Captain America; Daredevil; Scarlet Witch; Thor; Dr. Strange |
| 29 | What If the Watchers in All the Realities Got Together and Watched Watchers Watching Watchers [repeat "Watching Watchers" to infinity] | comic story | 1 | script: Mary Jo Duffy; pencils: Terry Austin; inks: Terry Austin; letters: Terry Austin | Watcher |
| 30 | What If Howard the Duck Formed His Own Super-Team? | comic story | 1 | script: Dan O'Neill; pencils: Alan Kupperberg; inks: Alan Kupperberg; letters: Alan Kupperberg | Howard the Duck; Devil Dinosaur; Redwing; Zabu; Emma (Ant-Man's ant); Aragorn; Dragon Man; Lockjaw; Watcher |
| 31 | What If Thor Had a Swedish Accent? | comic story | 0.33 | script: Mark Gruenwald; pencils: Mark Gruenwald, Brett Breeding; inks: Brett Breeding; letters: Rick Parker | Thor; Loki |
| 32 | What If Cyclops's Energy Beams Came out of His Ears? | comic story | 0.33 | script: Mark Gruenwald; pencils: Mark Gruenwald, Brett Breeding; inks: Brett Breeding; letters: Rick Parker | Cyclops; Magneto; a Sentinel |
| 33 | What If Wonder Man Were a Woman and Power Man Were a Girl? | comic story | 0.33 | script: Mark Gruenwald; pencils: Mark Gruenwald, Brett Breeding; inks: Brett Breeding; letters: Rick Parker | Power Man [Luke Cage]; Wonder Man |
| 34 | What If Black Bolt Were a Rock Star? | comic story | 1 | script: Roger Stern; pencils: Bob Budiansky; inks: Jack Abel; letters: Rick Parker | Inhumans [Black Bolt; Triton; Gorgon; Medusa] |
| 35 | What If Daredevil Were Deaf Instead of Blind? | comic story | 1 | script: Frank Miller; pencils: Frank Miller; inks: Frank Miller; letters: Diana Albers | Daredevil |
| 36 | What If the Marvel Production Crew Existed in This Reality? | comic story | 1 | script: Rick Parker; pencils: Ron Zalme, Joe Albelo, Rick Parker, John Morelli, Bob Camp, Morrie Kuramoto; inks: Ron Zalme, Joe Albelo, Rick Parker, John Morelli, Bob Camp, Morrie Kuramoto; letters: Rick Parker | Ron Zalme; Joe Albelo; Rob Carosella; John Morelli; Bob Camp; Barry Shapiro; Rick Parker; Danny Crespi; Nora Maclin; Morrie Kuramoto; Eliot R. Brown; Harry Candelario |
| 37 | What If the Marvel Editorial Crew Did, Too? | comic story | 1 | script: Michael Carlin; pencils: Mark Gruenwald, Jim Salicrup, Ron Zalme, Marie Severin, Rick Parker, Larry Hama; inks: Rick Parker, Mark Gruenwald, Jim Salicrup, Ron Zalme, Marie Severin, Larry Hama; letters: Rick Parker | Denny O'Neil; Mark Gruenwald; Jim Salicrup; Mike Carlin; Louise Jones; Danny Fingeroth; Ralph Macchio; Al Milgrom; Ann Nocenti; Lance Tooks; Linda Grant; Tom DeFalco |
| 38 | What If Tony Stark Had Owned an Auto Plant Instead of a Weapons Factory? | comic story | 0.33 | script: Joe Albelo; pencils: Joe Albelo; inks: Joe Albelo; letters: Michael Higgins | Iron Man |
| 39 | What If Sue Storm Had Become the Thing? | comic story | 0.33 | script: Joe Albelo; pencils: Joe Albelo; inks: Joe Albelo; letters: Michael Higgins | Fantastic Four [Mr. Fantastic; Invisible Girl; Thing; Human Torch [Johnny Storm]] |
| 40 | What If Moon Knight Got All His Identities Mixed Up? | comic story | 0.33 | script: Joe Albelo; pencils: Joe Albelo; inks: Joe Albelo; letters: Michael Higgins | Moon Knight |
| 41 | What If...the Watcher Grew Hair? | comic story | 0.5 | script: Mark Gruenwald; pencils: Rick Parker; inks: Rick Parker; letters: Rick Parker | Watcher |
| 42 | What If Alpha Flight Talked Like T.V. Canadians? | comic story | 0.5 | script: Bob Layton, Mike Carlin, Eliot R. Brown; pencils: Bob Layton; inks: Bob Layton; letters: Rick Parker | Alpha Flight [Vindicator [James Hudson]; Northstar; Aurora; Sasquatch; Shaman] |
| 43 | What If the Silver Surfer, White Tiger, Night Rider, Iceman, and Moon Knight Fought Wendigo in a Snowstorm? | comic story | 0.5 | script: Tom DeFalco; letters: Michael Higgins | |
| 44 | What If the Black Panther Fought the Shroud in a Coal Mine? | comic story | 0.5 | script: Tom DeFalco; letters: Michael Higgins | |
| 45 | What If Moon Knight Had 3 Different Identities? | comic story | 1 | script: Bill Sienkiewicz; pencils: Bill Sienkiewicz; inks: Bill Sienkiewicz; letters: Rick Parker | Moon Knight |
| 46 | - | letters page | 2 | letters: typeset | |
| 47 | - | in-house column | 1 | script: Jim Shooter | |
| 48 | What If King Conan Were Bing Conan on the Road to Hyboria | comic story | 1 | script: Eliot Brown; pencils: Eliot Brown; inks: Joe Sinnott; letters: Michael Higgins | Bing Conan; Chester |
| 49 | What If Black Bolt Hosted a Television Talk Show? | comic story | 0.33 | script: Bob Budiansky; pencils: Ron Zalme; inks: Bob Wiacek; letters: Rick Parker | Black Bolt |
| 50 | What If Bruce Banner's Pants Didn't Stretch When He Became the Hulk? | comic story | 0.33 | script: John Romita Jr.; pencils: Ron Zalme; inks: Bob Wiacek; letters: Rick Parker | Hulk |
| 51 | What If You Went to the Movies and Had to Sit Behind the Leader? | comic story | 0.33 | script: Rick Parker; pencils: Ron Zalme; inks: Bob Wiacek; letters: Rick Parker | Leader |
| 52 | What If Aunt May Became a Super Hero? | comic story | 0.5 | script: Mark Gruenwald; pencils: Mark Gruenwald; inks: Bob Layton; letters: Rick Parker | Golden Oldie [Aunt May Parker]; Ant-Aunt [Aunt May Parker]; Auntie Freeze [Aunt May Parker] |
| 53 | What If Reed Richards Had Not Invented Unstable Molecules? | comic story | 0.5 | script: Mark Gruenwald; pencils: Mark Gruenwald; inks: Bob Layton; letters: Rick Parker | Fantastic Four [Mr. Fantastic; Invisible Girl; Human Torch [Johnny Storm]] |
| 54 | What If the Hulk Married the She-Hulk????? | comic story | 2 | script: Roger Stern; pencils: Terry Austin; inks: Terry Austin; letters: Terry Austin | Hulk; She-Hulk; Fred: Ethel; Little Hulky |
| 55 | What If Norrin Radd Had Not Volunteered to Become the Silver Surfer? | comic story | 0.33 | script: Joe Albelo; pencils: Joe Albelo; inks: Al Milgrom; letters: Michael Higgins | Silver Surfer; Shalla-Bal |
| 56 | What If Dazzler Had Decided to Become a Lawyer? | comic story | 0.33 | script: Joe Albelo; pencils: Joe Albelo; inks: Al Milgrom; letters: Michael Higgins | Dazzler |
| 57 | What If Luke Cage Had Found the Hammer of Thor? | comic story | 0.33 | script: Joe Albelo; pencils: Joe Albelo; inks: Al Milgrom; letters: Michael Higgins | Luke Cage |
| 58 | What If...Doctor Strange Were an Ordinary Magician? | comic story | 1 | script: Roger Stern; pencils: Marie Severin; inks: Marie Severin; colors: Marie Severin; letters: Marie Severin | Doctor Strange; Ancient One; Baron Mordo; Dormammu |
| 59 | What If: Obnoxio the Clown Fought Crime? | comic story | 1 | script: Alan Kupperberg; pencils: Alan Kupperberg; inks: Alan Kupperberg; letters: Michael Higgins | Obnoxio the Clown |
| 61 | What If Daredevil Could See? | comic story | 0.33 | script: Michael Carlin; pencils: Ron Zalme; inks: Brett Breeding | Daredevil; Gladiator; Bullseye; Owl; Elektra; Stilt Man |
| 62 | What If Thor Got a Haircut? | comic story | 0.33 | script: Michael Carlin; pencils: Ron Zalme; inks: Brett Breeding | Thor |
| 63 | What If Spider-Man Had Married the Black Widow? | comic story | 0.34 | script: Michael Carlin; pencils: Ron Zalme; inks: Brett Breeding | Black Widow |
| 64 | What If Iron Man Had an Eating Problem Instead of a Drinking Problem? | comic story | 1 | script: Michael Carlin; pencils: John Romita Jr.; inks: Bob Layton; letters: Rick Parker | Iron Man |
| 65 | What If Dr. Doom Had a Sense of Humor? | comic story | 0.33 | script: Michael Carlin; pencils: Ron Zalme; inks: Al Milgrom; letters: Rick Parker | Doctor Doom |
| 66 | What If Galactus Needed Quick Cash? | comic story | 0.33 | script: Michael Carlin; pencils: Ron Zalme; inks: Al Milgrom; letters: Rick Parker | Silver Surfer; Galactus |
| 67 | What Will Happen When Stan Lee Reads This Issue? | comic story | 0.33 | script: Michael Carlin; pencils: Ron Zalme; inks: Al Milgrom; letters: Rick Parker | Stan Lee |