| 0 | Mad Widens the Generation Gap | cover | 1 | pencils: Norman Mingo; inks: Norman Mingo; colors: Norman Mingo | Alfred E. Neuman |
| 1 | Don Martin Takes a Look at a Fairy Tale | comic story | 1 | script: Don Martin; pencils: Don Martin; inks: Don Martin; colors: Don Martin | |
| 2 | Departments | table of contents | 1 | pencils: various; inks: various; letters: typeset | |
| 3 | Why Not Have the Next Issue Sent Directly to Your Home? | promo (ad from the publisher) | 0.33 | pencils: Paul Coker; inks: Paul Coker | |
| 4 | - | letters page | 1.67 | pencils: Don Martin; inks: Don Martin | |
| 5 | Mad Origami Zoo of Cliche Creatures | photo story | 3 | script: Frank Jacobs; pencils: Giuseppe Baggi; inks: Giuseppe Baggi | |
| 6 | Drawn Out Dramas | cartoon | 0 | script: Sergio Aragonés; pencils: Sergio Aragonés; inks: Sergio Aragonés | |
| 7 | The Brother Hoods | comic story | 6 | script: Lou Silverstone; pencils: Mort Drucker; inks: Mort Drucker | Kirk Douglas [as Frank Gilletta]; Alex Cord [as Vengie Gilletta]; Irene Papas [as Aida Gilletta]; Susan Strasberg [as Enema]; Luther Adler [as Duminick Bertololo]; The Italian Anti-Defamation League [Frank Sinatra; Dean Martin; Yogi Berra; Al Martino; Vince Lombardi] |
| 8 | Don Martin Takes Another Look at the Same Fairy Tale | comic story | 2 | script: Don Martin; pencils: Don Martin; inks: Don Martin | |
| 9 | The Mad Primer of Bigots, Extremists and Other Loose Ends | comic story | 3 | script: Frank Jacobs, Stan Hart; pencils: Jack Davis; inks: Jack Davis | |
| 10 | The Mad Approach Toward Bridging the Generation Gap | comic story | 4 | script: Earle Doud; pencils: Paul Coker Jr.; inks: Paul Coker Jr. | |
| 11 | The Anatomy of a Movie Ad Campaign | comic story | 2 | script: Dick DeBartolo; pencils: Bob Clarke; inks: Bob Clarke | |
| 12 | The Lighter Side of Status Seeking | comic story | 5 | script: Dave Berg; pencils: Dave Berg; inks: Dave Berg | |
| 13 | Spy vs. Spy | comic story | 1 | script: Antonio Prohías; pencils: Antonio Prohías; inks: Antonio Prohías | The Black Spy; The White Spy |
| 14 | A Mad Look at Dogs | comic story | 3 | script: Sergio Aragonés; pencils: Sergio Aragonés; inks: Sergio Aragonés | |
| 15 | Mad Gray Paper: The State of Our Cities | comic story | 5 | script: Stan Hart; pencils: George Woodbridge; inks: George Woodbridge | Harry Reasoner [as Harry Reasonable] |
| 16 | Don Martin Take a Last Look at the Same Fairy Tale | comic story | 1 | script: Don Martin; pencils: Don Martin; inks: Don Martin | |
| 17 | Dr. Benjamin Spock Teenager Care | comic story | 4 | script: Larry Siegel; pencils: Bob Clarke; inks: Bob Clarke | |
| 18 | Jewelia | comic story | 5 | script: Stan Hart; pencils: Mort Drucker; inks: Mort Drucker | Diahann Carroll [as Jewelia]; Lloyd Nolan [as Dr. Chicklet]; Marc Copage [as Corney]; Lurene Tuttle [as Nurse Slobby]; Betty Beaird [as Merry] |
| 19 | A Dove's Eye View of the Joint Chiefs of Staff | photo story | 1 | script: Max Brandel; pencils: AP/Wide World; inks: AP/Wide World | |
| 20 | What Were the Investigations Into the "Pueblo Affair" Really Looking For? | cartoon | 1 | script: Al Jaffee; pencils: Al Jaffee; inks: Al Jaffee; colors: Al Jaffee | |
| 21 | The Ultra-White Toothpaste Commercial | comic story | 1 | script: Dick DeBartolo; pencils: Jack Rickard; inks: Jack Rickard; colors: Jack Rickard | |